A “lead” is a prospect or interested contact generated by the advertising campaigns. JegoDigital does not guarantee sales or closings: closing depends on the follow-up, the offer, the price and the conditions of each property, which are the client’s responsibility.
On Option 1 and Option 2 every lead delivered is charged, qualified or not; the difference between them is who does the follow-up (the client on Option 1, the AI agent on Option 2).
A “qualified lead” (Option 3) is a real, contactable person who replied to the AI agent and confirmed genuine interest in buying or renting, stating their area of interest, their budget range or method of payment and their timeline, and who keeps the conversation going. Window shoppers, other agents or brokers, and contacts who do not reply to the first message are neither counted as qualified nor charged. The qualification is carried out by the AI follow-up system, is recorded in the dashboard together with the full conversation, and the client can review it at any time.
Delivery guarantee: the contracted number of leads is set out in writing before starting. If, at the end of the agreed period, JegoDigital has not delivered that number, the client receives a 100% refund of the amount corresponding to the undelivered leads, or their replacement, at the client’s choice. The guarantee covers the delivery of leads, not the commercial outcome: sales, closings and completed appointments are not guaranteed, as they depend on the follow-up, the offer and the conditions of each property.
The cost per lead, the volume and the delivery times may vary depending on the area, the type of property, the season, the competition and the ad budget. The example figures are real results from accounts we manage and are not a promise of identical results.
Meta’s AI optimization system improves over time and needs a minimum volume of signals (approximately 50 per week) to reach its best performance; the first days are a learning period.
The advertising spend can run in JegoDigital’s account (included in the price per lead) or in the client’s account, as agreed in writing.
The deposit is refundable as described. Prices are in Mexican pesos (MXN) and include management; they do not include taxes unless stated otherwise.
